Led the development of a comprehensive wellness building and operational standard for a global hospitality brand known for its environmental and experiential leadership. The framework was designed to go beyond green building systems—integrating physical, mental, and sensory wellness principles into the DNA of site planning, architecture, material selection, and guest experience.

The result was a living standard—capable of adapting across climates, cultures, and property types while maintaining the integrity of its wellness vision.

• Create a global wellness building standard for new and existing properties

• Integrate architectural, operational, and experiential wellness into a unified framework

• Align with WELL, LEED, and internal ESG goals while preserving design flexibility

• Provide clear guidance to design teams, developers, and operators

• Establish performance indicators that reflect real guest and environmental impact

• Designed and authored a cross-disciplinary wellness framework covering air, water, light, sound, circadian rhythm, materials, spatial experience, and recovery

• Created detailed technical guidance for integration into architectural briefs, consultant scopes, and brand standards

• Embedded wellness metrics into ESG reporting and internal performance dashboards

• Collaborated with development, design, spa, and operations teams globally to adapt and implement core principles

• Positioned wellness as a strategic differentiator, not a bolt-on feature

• Standard adopted as internal reference for new projects across multiple regions

• Guided development pipeline in site selection, spatial planning, and service programming

• Supported investor alignment and brand storytelling through clarity and consistency

• Informed broader brand development and market positioning in the luxury wellness space