Details

Led the development and oversight of a portfolio-wide community investment program designed to align with environmental, social, and governance (ESG) objectives. The initiative spanned multiple properties and regions, with the goal of ensuring that social and ecological benefits were not incidental—but intentional, trackable, and reciprocal.

The work bridged the gap between large-scale ESG frameworks and community-scale impact—translating purpose into practice.

• Establish a transparent, ethical framework for community investment across properties

• Develop KPIs and reporting metrics to align with ESG and board-level requirements

• Vet and structure local partnerships that reflect both guest engagement and long-term benefit

• Ensure social impact initiatives were meaningful, measurable, and mission-aligned

• Build internal guidance to maintain integrity and consistency across regions

• Designed a decentralized community investment fund model tied to site-level priorities

• Created governance structure and partner criteria to support accountability and transparency

• Developed impact measurement tools and reporting templates for internal and external use

• Provided guidance on narrative development, donor engagement, and ethical communications

• Facilitated alignment between property teams, local partners, and corporate oversight

• Supported storytelling frameworks that respected local agency and avoided extractive language

• Community investment embedded as a core operational principle, not a marketing initiative

• Dozens of projects supported across education, conservation, health, and livelihoods

• Transparent reporting frameworks adopted portfolio-wide

• Increased internal alignment on what meaningful social impact looks and feels like

• Strengthened stakeholder and investor confidence through integrity-focused systems